Maserati offers a personalization program that is unlike any other in the world. This program has been developed with the objective of allowing each client to create a made-to-measure car. Such a level of exclusivity is a source of pride for Maserati, a small company able to devote the highest levels of care and attention to every car it builds and guarantee the client a wider range of finishes than its competitors.

The personalization options on the GranTurismo Convertible have been enhanced by the soft top roof, available in six colors, and through the introduction of two new Poltrona Frau® leathers, Bianco Polare and Blu Profondità. The colors are available on the Maserati range for the first time and were selected for their harmony with the exterior paint colors and soft top.

The interior dashboard, door panels and rear side panels are available in a new ‘Dark Chrome’ standard color but it is also possible to choose from various lacquer finishes or precious woods, among them, Carbalho and Moonwood.

In terms of the controls, there are two available finishes for the alloy wheels (Silver or Mercury Gray) and six colors for the brake calipers. Red painted calipers are standard equipment.

The Car Configurator

Maserati provides excellent support to configure even the smallest details on the GranTurismo Convertible. The Car Configurator gives the client the opportunity to create their ideal car online and ensure that the chosen combination, including the color of the leather and materials, the finish of the headliner, the stitching and the carpets, is really what is desired.

Atelier Maserati

Visitors to the Modena, Italy headquarters can also make the most of expert on-site help in creating their dream car by using the Atelier Maserati, just like they would for a suit styled by a master tailor.

The Atelier provides examples of the available options for the interior thanks to a special color set to display samples of the leathers, carpets, stitching and the interior trim. Clients can also browse colors for the interior and exterior and see and feel for themselves how the different materials combine with one another, allowing them to check the options selected on the Car Configurator.