For the GranTurismo, Maserati offers a personalization program that is unlike any other in the world. This program has been developed with the objective of allowing each client to create a made-to-measure car. Such a level of exclusivity is a source of pride for Maserati, a small company able to devote the highest levels of care and attention to every car it builds and offer the client a wide range of finishes.

The nearly infinite personalization options can render each GranTurismo unique; the cars are handcrafted in order to merge with the driver’s own personality, taste and style.  Maserati only produces a few thousand cars a year worldwide, yet offers millions of choices – making it truly possible for every Maserati to be unique.

There are approximately eight million color and trim combinations available for the GranTurismo, so it is possible to make a style statement that is truly personal. Options on the palette include: seventeen exterior colors, nine colors of leather, thirteen for the stitching, five for the carpets, three types of prestigious wood and five lacquer finishes, two finishes for the wheels, and six colors for the brake calipers.  This is surely a variety that will satisfy even the most demanding client.

The Car Configurator

Maserati provides an exceptional online configuring tool which allows users to choose, customize and display even the smallest details on the GranTurismo. The Car Configurator gives the client the opportunity to create combinations and experiment with the color of the paint, wheels, leather, trim, stitching and carpets, and then view their creation inside and out.

L’Atelier Maserati

Visitors to Maserati dealers can make the most of expert help in creating their dream car, just like they would for a suit styled by a master tailor.

Maserati dealers provide examples of the available options for the exterior and interior thanks to special color samples of the leathers, the carpets, the stitching and the paint. Clients can also combine colors for the interior and exterior and see and even feel for themselves how the different materials work with one another, allowing them to check the options selected on the Car Configurator.

> Next: Services