For the GranTurismo range, Maserati offers a personalization program that is unlike any other in the world. This program has been developed with the objective of allowing each client to create a made-to-measure GranTurismo S, a car that is the maximum expression of each client’s taste and style.

The client can opt for one of ten colors of Poltrona Frau leather, thirteen possible colors for the stitching, seven for the carpets (including two new colors: Red and Bordeaux) and three types of prestigious wood (Walnut, Rosewood or the new polished Wenge); the variety on offer can render the cabin of each GranTurismo S one-of-a-kind.

On the exterior, wheel rim designs come in three finishes and clients can choose from six colors for the brake calipers.

The MC Sport Line range
The ‘MC Sport Line’ personalization range is designed to emphasize Maserati’s sporting heritage. It is dedicated to clients who want to exhibit their sporting passion with advanced technical solutions.
The name ‘MC Sport Line’ fully captures the experience gained on the track by the Maserati Corse technicians who designed the components.
The Modenese company’s racing pedigree is evident from the carbon fiber construction of many of the Sport Line pieces.

The Online Car Configurator
Maserati provides an excellent online tool for configuring even the tiniest details on the GranTurismo. The Car Configurator gives the client the opportunity to create their ideal car online and to see the combination chosen, including the color of the leather and materials, the finish of the headlining, the stitching and the carpets. Visit the online Car Configurator at: configurator.maserati.com

The Maserati Atelier
Visitors to the Modena, Italy headquarters of Maserati can make the most of expert help in creating their dream car by using the Atelier Maserati, just like they would for a suit styled by a master tailor.
The Atelier provides examples of the available options for the interior thanks to a special table showing color samples of the leathers, the carpets, the stitching and the finishes. Clients can also browse colors for the interior and exterior and see and even feel for themselves how the different materials combine with one another, allowing them to check the options selected on the Car Configurator.